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About Us

With more than 20 years of experience in the bicycle industries, two partners set up the company, Sportsbilt Private limited in 1994. Upon the initial set-up and due to the good rapport with many American manufacturers, Sportsbilt Pte Ltd was immediately
as the distributor
 

for Bell cycle helmets, Rhode Gear, Blackburn and Vistalite lighting. Also included were Troy Lee Design and Finish Line lubricants. Sportsbilt Pte Ltd was to attend to the enquiries from Malaysia, Thailand, Brunei and Indonesia.

Couple of years later, Sportsbilt Pte Ltd was again appointed the distributor for Fox Racing which deal mainly in apparels. Fox Racing is very popular in the motorcross and bicycle products.Due to the support from Malaysian dealers and the expected increases in sales, Sportsbilt Pte Ltd decided to pay more attention to Malaysia. In order to serve the dealers better, Sportsbilt Trading was setup in year 2001.Finish Line Lubricants merged with another lubricant company in States, White Lightning.

Therefore Sportsbilt was automatically the representative of White Lightning in this region. Lately,Sportsbilt again secured the distributorship for Barbieri products from Italy, which deals mainly in bicycle pumps and also Megamo bicycles and accessories from Spain. With the support from both locally and overseas,
Sportsbilt will strive to be better in service, in pricing and understanding. Sportsbilt will continue to source for good products from trustworthy manufacturers to serve the dealers.

 
 


“ You will find us to be the
most profesional, cost-effective ,friendly and innovative in our approach to best suit your specific needs.”